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The housing/real estate sector is one of the most important sectors in any country. However, existing marketing literature on the home buying behavior and the decision-making process is still in the early stage of development. The purpose of this study is to examine the home buying behavior from the consumers’ perspective in a high-context culture, namely, Kyrgyzstan and its managerial and/or public policy implications to other countries which are at a similar level of socio-economic development as Kyrgyzstan.

Using a questionnaire, data for the study (n = 300) is collected from households in Bishkek, Kyrgyzstan. Personal interviews were used to collect data from the four administrative regions of Bishkek.

Results of this study show that the physical, environmental and financial dimensions of the homes influenced consumers’ home buying intentions. A few statistically significant differences in terms of preferences for the proximity of the property to schools and shopping districts, having public sewer and water connections, and safety characteristics of the neighborhood were found between the first-time homebuyers and the repeat homebuyers.

The most important limitation of the study is the use of convenience sampling. Although the sample size is reasonably large, the selection of the responses was done based on using convenience and connections. Representativeness of the results may be limited.

Along with the physical, environmental and financial dimensions of the homes, home buying is a high-involvement decision; it is not as much of an emotional purchase but rather a main residence and a good long-term value for Kyrgyz households. Both marketing and social stimuli did not have any statistically significant effect on purchase intentions. Therefore, housing and real estate developers should focus on understanding how their offering meets individual customers’ tangible and intangible expectations and assist them in their highly involved decision-making process.

To the best of the authors’ knowledge, this study is the first to conduct an empirical study to analyze the home buying decisions of Kyrgyz households. This study contributes to marketing literature by filling the existing gaps in understanding various facets of the high-context consumers’ home buying decision-making.

The number of studies on the use of choice cues in the purchase decision of a smartphone does not appear to be extensive, given the size and rate of growth of the market. Surprisingly, it appears that no study of this type in the Chinese context has been undertaken. Therefore, the purpose of this paper is to fill the existing gap in the marketing literature in this area.

Best–Worst (BW) scaling method was used in the study. It is suggested that the method overcomes some of the biases commonly found in surveys where Likert-type scales are used, and it has superior discriminating power, because respondents are asked to rank the most and the least important factor from a group, and are thereby forced to make tradeoffs between factors.

Among the 13 choice cues, connectivity, price and memory capacity are found to be the most important, whereas recommendation from others, ease of handling and availability of apps are found to be the least important. Findings due to gender, income and age difference were also analyzed and discussed for orderly decision-making purposes.

The ranking of factors showing what choice cues consumers consider most or least important in a particular market helps practitioners to develop appropriate adaptation strategies for the market. The comparison of findings for gender, income and age difference can further help practitioners to devise various alternative marketing strategies for different market segments and identify underserved segments, if any.

The BW scaling method, however, appropriate in ranking order of importance, had never been used in ranking choice cues of smartphone purchase. Moreover, there seems to be a dearth of studies about ranking of choice cues on smartphone purchases in the Chinese context.

Self‐service food stores are a new emerging form of retail technology in Saudi Arabia. By focusing on relevant institutional, planning and operational dimensions, this exploratory study describes and analyses the process by which this form of food retailing was adopted. Data were collected from 96 stores located in three metropolitan areas of the Kingdom, and the results suggest that the sudden proliferation of these stores during the past decade was characterised by the lack of rational planning, short‐term decision making orientation, and limited concern for promotional activities. The analysis of the 62 study variables indicated that differences in store size exerted limited influence on store marketing activities and had a moderate effect on store planning and institutional dimensions.

The purpose of this article is twofold: to identify the characteristics of research on organisation and management in Arab countries and to find out whether research results support the culture‐free hypothesis or not. A thorough search of sixteen journals, research monographs, books and theses produced only 35 empirical studies. Most of these studies were exploratory, descriptive, and used small convenient samples. Although some findings supported the culture‐bound hypothesis, major conceptual and methodological weaknesses in these studies throw doubt upon the validity of their results.

Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an incomplete transfer, proceed in a gradual, evolutionary process and maintain an adaptive interaction with the environment.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000638. When citing the article, please cite: A. Tansu Barker, Erdener Kaynak, (1992), “An Empirical Investigation of the Differences between Initiating and Continuing Exporters”, European Journal of Marketing, Vol. 26 Iss 3 pp. 27 - 36.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09596119510146823. When citing the article, please cite: Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu, (1995), “Marketing strategies for fast-food restaurants: a customer view”, International Journal of Contemporary Hospitality Management, Vol. 7 Iss: 4, pp. 16 - 22.

Globalisation is at work in banking in the face of declining/saturated demand at home as well as heavy competition, To face up to the challenges of the internationalisation process banks of all sizes and from different countries should deal with long‐term issues. Banks are no longer in the business of buying and selling money but that of offering complete financial services to the banking public For marketing policy‐making purposes it is necessary to study whether the bank can provide the needed/required banking services to its varying target markets and whether the bank's available resources can match the current needs and expectations of clients. It is important for global banks interested in serving their customers on a world scale to structure their marketing decision variables in such a way as to be effective in their global operations and bank‐client relationships. Some discussion of the other articles in this issue is given in relation to integrated global marketing strategy.

With the collapse of the Soviet Union, the formation of the European Union, and current economic crises and cost considerations in various countries around the world, interest has been developing in cross‐national and cross‐cultural marketing opportunities in the sector of food. Today in the United States the food industry is of paramount importance, a trend that is evident in other nations. Opportunity exists for commercial growth on an international level by companies large and small. An understanding of the food marketing systems of different nations and cultures is necessary for growth and development by these companies. Different organizations and scholars have been studying various aspects of the field of cross‐national and cross‐cultural food marketing on a micro level. Analyzing these different studies evidences a need to conduct further study and to develop more theory—specifically on cross‐national and cross‐cultural food marketing at a macro level.

This paper attempts to fill the knowledge gap in the area of foreign direct investment (FDI) research in the regions of Caucasus and Central Asia. Various dimensions of FDI were analyzed from a comparative perspective drawing on a number of selected case studies of inward investors in Georgia and Kyrgyz Republic. The results indicated that the FDI activity in Georgia and Kyrgyz Republic was a market‐seeking type focusing heavily on location‐specific attractions of the two countries. Although the issue of corruption affects foreign investors, it does not act as a major deterrent of FDI infl ows. The most serious problem influencing the performance of FDI firms was found to be inefficiency of local labor force, excessive bureaucracy and red tape, and differences inherent in the business practices of host countries. In general, however, it was found that foreign investors have been satisfied with their performance largely due to the relatively smooth competition and the availability of several market niches in both host country markets.